Rework

Table of Contents

1 Minimalism in Business Strategies

  • Keep it small
  • Hire when it hurts
  • Avoid raising money and control investment

2 Minimalism in Marketing Strategies

  • No press releases
  • No advertising
  • Share knowledge and ideas and win loyal customers with zero cost

3 Minimalism in Product Positioning

  • Keep product features and design simple
  • Say no by default to customers

4 Minimalism in Corporate Culture

  • Reject workaholism and send people home at 5pm
  • No delegators in the organizational structure
  • Keep meetings simple